Our vision is to make the world healthier. We want to revolutionize the way we look at food and make it fun to live healthy.
Add Ice Cream was born from a simple idea: food should taste as good as it is good for the body. We decided to create a product that does not compromise between deliciousness and nutrition, rolled up our sleeves, and started to create a real ice cream - without the unhealthy bits. Because what embodies enjoyment more than ice cream? If we can make an ice cream tasty and healthy, then we can do anything, we thought.
In the summer of 2015, we launched Add Ice Cream in two smaller cafés in Sweden; soon thereafter, we were in grocery stores, too. We began our launch in Stockholm, but now we are available in 230 stores, across Sweden.